For traditional or digital photography, getting the best shots of luxury items depends on the photographer’s eye and their experience. Mastering lighting and the art of representing materials in a true to life manner are the keys for making the most of your products.
The arrival of digital technology completely transformed the work of photographers, in particular in terms of preparing files. PhotoShopÔ may have replaced the dark room, but the post-processing of images still requires professional expertise. High resolution shots (using a PHASE ONE body with PHASE ONE IQ180 / 80 million pixel back unit) make it possible to create high quality files to suit any purpose, for printing or digital media.